Offering a thorough grounding in the principles of fashion design, this book describes the qualities and skills needed to become a fashion designer, examines the varied career opportunities available and gives a balanced inside view of the fashion business today. Its broad, up-to-date approach combines history, theory and practice. Subjects covered include how to interpret a project; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics. This new edition introduces many of the technological developments influencing the fashion industry in the 21st century. There are expanded discussions of drawing and making techniques; how to assemble a portfolio; new careers in fashion; and extensive resource lists and glossaries, all rounded out with updated photographs and illustrations.

Sue Jenkyn Jones is a Senior Lecturer in Fashion Design at Central Saint Martins College of Art and Design, London. She graduated from Middlesex University in 1975 and the Royal College of Art in 1977. She has worked within the high-street fashion industry and as the owner and designer of a successful womenswear brand sold in her own shops in London and in major stores worldwide.