Shows how to write for all formats and contexts, from catalogues and products to advertising and websites.

An inspiring and uniquely accessible guide to visual communication, presenting the major disciplines in today’s media and explaining how to achieve a strong communication chain to reach the audience.

Featuring more than 70 international advertising campaigns using inventive and non-traditional means to promote their brands, ideas and products.

Comprehensively illustrated and covering the history of public transport in London, from the early 19th century to the present day.