Content Development

Does your website text  – its clarity, coherence and use of English – reflect a professional organisation?

Does the  categorisation, hierarchy, length and navigation of your text meet the requirements of a successful website?

The words on a site are crucial to its success. Many sites fail because the text is poorly written and structured, doesn't hold visitors' interest and lacks clarity and coherence. We provide a service that involves developing and categorising website content and writing the text in close consultation with clients.

What makes writing for websites different?

Website writing differs greatly from writing for other media. However attractive and functional a website, unless the content suits the unique requirements of websites, and is written to attract not only target clients but also major search engines, the site will fail. Developing good website content means being aware that:

  • there is no beginning, middle or end on a website – the home page is a sort of beginning, but it's not necessarily the page that visitors land on
  • visitors see only one page at a time, and that page should tell them what's on the other pages and how to get there
  • visitors usually scan – rather than read – website pages, so priority text needs to stand out
  • visitors expect to find the information they're want quickly
  • websites don't have a finite number of pages – at any time, new ones can be added, old ones removed, and this should happen regularly if the site is to remain attractive and popular

At FirstyWeb, we provide a professional content development
and copywriting service that will maximise the potential of your website
 

News

FirstyWeb Launch content management ecommerce system for book publishers

Robust user-friendly CMS specially tailored for publishers, to suit users of any ability. www.bcl-numedia.com/publishers
 

New resins e-commerce website launched

FirstyWeb has launched a new website for Robnor Resins www.resins-online.com which is the UK's largest online resins superstore
 

Firsty helps children in Zimbabwe

Firsty has donated its time and expertise to build a website for the charity Shine African Children's Trust (SACT). www.shinetrust.org
 

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