E-marketing

We have been in the field of e-marketing for many years, and use our experience to offer advice on how to implement, track and analyse e-marketing campaigns.

We can help you in all three main areas of e-marketing:

  • web-based marketing: this includes blogs, forums and newsfeeds, as well as affiliate marketing, which is one of the best and cheapest e-marketing tools around and is growing at an extraordinary rate as business large and small find it offers an irresistible ROI; we can offer advice on affiliate marketing software to process affiliate sign-ups, track sales referred to your site by affiliates, calculate commission owed to affiliates and make the commission payments automatically.

  • search engine-based marketing (SEM): apart from search engine optimisation, this also covers Pay Per Click (PPC) advertising, one of the most lucrative ways to drive well-targeted traffic to your site and an easy way to get on to the first page of the listings; we will show you how to use PPC advertising successfully to put your site URL in front of potential customers who are searching for what you’re offering online.

  • e-mail marketing: one of the most cost-effective marketing tools around, e-mail marketing is now an essential part of the marketing mix of many companies;  from mass-marketing broadcasts to personal permission-based e-mailing, we can help you, via the RadidMail package, conduct e-mail marketing campaigns that suit different target groups, cost a fraction of direct mail costs, build good e-relationships and can be easily measured.

Key features of RapidMail

The RapidMail e-mail package offers a powerful email marketing solution that:

  • can manage multiple e-mail marketing campaigns
  • produces professional-looking, personalised e-mail messages
  • tracks the success of e-mail marketing campaigns
  • quickly and easily uploads multiple e-mail addresses and telephone lists
  • adds filters to target recipients more closely
  • searches and edits online mailing lists, recording which messages were sent to which people
  • ensures the same e-mail is never sent to the same person twice
  • creates a seamless link to your customer relationship management (CRM) system and sales process

At BCL NuMedia our servers have been specially designed to handle heavy volumes of e-mail traffic – we have one of the highest 'messages per minute' delivery rates available.

At BCL NuMedia, we have unrivalled expertise in helping companies, large and small, implement successful e-marketing strategies and campaigns

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BCL helps children in Zimbabwe

BCL has donated its time and expertise to build a website for the charity Shine African Children's Trust (SACT), set up to establish homes for children in Zimbabwe orphaned by HIV Aids and other factors in that troubled country. For more on SACT and to find out how you could help, please go to http://www.shinetrust.org

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